onlinelad digital persona
Annie Licensed persona images for brands, creators and shops
Effortless. Charming. Captivating.
Annie carries a warm, natural confidence that makes a brand feel approachable on sight. Every set is shot to the same face and the same styling rules, so what you publish next year still reads as the same person.
Twenty files in a standard pack: ten on a plain background, ten as transparent PNGs. Every pack carries the Standard Digital Image Licence for personal and commercial work.
Your member discount is applied at the basket, and any onlinelad Rewards credit on your card can be spent on anything on this page.
A look at Annie
A handful from the collection. The full gallery holds the rest.
Buying Annie one pack at a time is the expensive way to do it
A Digital Persona Pack is $50. Collector Access is $35 a month and puts $51.75 of onlinelad Rewards credit on your card on the same date every month, which is more than the pack costs. The credit rolls over while your membership is active, and members pay less for everything else in the shop on top of it.
What Annie costs you, and what she costs everyone else
Your member price shows on every card further down this page and comes off automatically at the basket. Here is the same maths everyone else is looking at, so you can see where your plan sits.
Ten images of one look on a plain background, the same ten again as transparent PNGs, and the licence. Yours to keep whatever happens next.
$51.75 of rewards credit every month, 30 per cent off the shop, and the release calendar so you can see which Annie set is coming before it lands.
Off everything in the shop, with $154.75 of credit a month and pack extensions at $5.00 an image when you need a look that does not exist yet.
Three plans
Pay for the year and two months are on us. Cancel any time from your account.
Supporter Access
$15 / month
A members-only mini pack every month
Join Supporter monthly- 20% off every Annie pack and everything else in the shop
- Three Supporter-only images a month in your dashboard
- onlinelad Rewards points on everything you buy
Collector Access
$35 / month
$51.75 on your rewards card every month
Join Collector monthly- Enough credit each month to take a $50 pack and have change
- 30% off the shop, on top of the credit
- The release calendar, so you know what Annie is doing next
- Pack extensions at $7.50 an image
Studio Access
$95 / month
$154.75 on your rewards card every month
Join Studio monthly- Around three packs' worth of credit a month
- 40% off the shop, the largest discount offered
- Pack extensions at $5.00 an image, for looks made to your brief
Points are worth $0.05 each and are spent on onlinelad.com, not withdrawn. Full detail on the subscriptions page and in the rewards terms.
Your credit is already paid for
Your onlinelad Rewards balance covers packs, guides and style items. Apply your card number at the basket and it comes straight off the total. Anything left over stays on the card while your membership is active.
Your Supporter discount is on every price here
Twenty per cent comes off Annie's packs, the guides and the style range while you are signed in. Collector Access adds $51.75 of credit a month, which is more than a pack costs, and takes the discount to thirty per cent.
You have an account. The credit is the part you are missing
Collector Access is $35 a month and puts $51.75 of rewards credit on your card every month, which is more than a $50 pack costs, plus thirty per cent off everything else. Nothing you have already bought changes.
Annie Digital Persona Packs
Ready-made sets of Annie to front your brand, your shop or your side project.
Each pack is ten images of one look, supplied on a plain background and again as transparent PNGs, with its own reference code so you can reorder or extend the same set later.
Wear what Annie is wearing
The outfits from the sets, made to order and shipped to you.
Daily Inspiration
Short quote-led pieces on mindset, focus and getting on with it.
Daily Inspiration is a rolling series of short, quote-led articles written to give you something useful in about two minutes. Annie fronts the series, and the full archive sits on the quotes page.
What to actually do with her
Buying the images is the easy part. These are the guides on putting them to work.
About Annie
Annie brings an easy warmth to every image. Her styling is soft, polished and quietly expressive, and the effect is that people feel like they already know her, which is worth a great deal when you are asking a stranger to trust a page they have never seen.
Elegant dresses, relaxed everyday looks and playful statement outfits all sit comfortably on her, so one persona can front a lifestyle campaign, a product launch and a newsletter without any of the three looking borrowed from somewhere else.
Why a persona beats a stock library
Stock photography gives you a different face every time you post. A persona gives you the same one. Annie is shot to a fixed set of rules, so the images you publish this month sit beside the ones you publish next year without looking like two unrelated campaigns, and an audience starts to recognise her the way it would recognise a presenter.
Annie keeps growing
New looks, outfits and image sets join Annie's collection on a rolling basis, so the visual identity you build around her keeps growing instead of running dry after the first few posts.
Annie is a fictional digital persona created by onlinelad. She is not based upon, and was not created to represent, any real individual. Every image is made in-house.
Questions people ask about Annie
Is Annie a real person?
No. Annie is a fictional digital persona created by onlinelad. She is not based upon, and was not created to represent, any real individual. That is stated in the footer of every page on the site and in the licence that comes with each pack.
What is inside a Annie pack?
A standard pack is ten high-resolution images of one look, supplied twice: ten on a plain background and the same ten as transparent PNGs, so twenty files in total. Every pack carries its own reference code, such as ANNIE-008, and the files download the moment your payment clears.
Can I use the images commercially?
Yes. Every pack includes the Standard Digital Image Licence, registered to the email address used at checkout, covering personal and commercial use across websites, social media, advertising and marketing material. Reselling the files themselves as stock imagery is the main thing it does not cover. Extended and exclusive licences are available on request.
Do I need a subscription to buy a pack?
No, packs can be bought outright. Members pay less for the same files: 20 per cent off on Supporter Access, 30 per cent on Collector Access and 40 per cent on Studio Access. Collector and Studio members also receive rewards credit every month that can be spent on packs, and that credit rolls over while the membership stays active.
Will there be more Annie sets?
Yes. New looks are added to her collection regularly rather than arriving as one fixed shoot. Collector and Studio members can see what is coming, and roughly when, on the member release calendar.
Can I commission a look nobody else has?
Yes. Active Collector and Studio members can order pack extensions, charged at $7.50 an image on Collector Access and $5.00 an image on Studio Access. Commissioned and exclusive work is available to everyone by arrangement, so send over the look you have in mind.
If Annie suits you, these might too
The rest of the onlinelad digital persona family.
Take Annie home, or take the lot
Ready when you are
One pack is $50 and it is yours to keep. Collector Access is $35 a month and hands you more credit than the pack costs, every month, for as long as you stay. Either way the licence is the same and the files are in your account within seconds.
Your discount and any rewards credit are applied at the basket. New Annie sets are added to the collection regularly, so it is worth keeping an eye on the release calendar.
Cancel any time. Two months free on annual.