onlinelad digital persona
Kara Licensed persona images for brands, creators and shops
Confident. Playful. Unforgettable.
Every Kara set is shot to the same rules: same face, same styling logic, same light. Buy a pack today and the one you buy next year still looks like the same person, which is the entire reason to use a persona rather than stock.
Twenty files in a standard pack: ten on a plain background, ten as transparent PNGs. Every pack carries the Standard Digital Image Licence for personal and commercial work.
Your member discount is applied at the basket, and any onlinelad Rewards credit on your card can be spent on anything on this page.
A look at Kara
A handful from the collection. The full gallery holds the rest.
Buying Kara one pack at a time is the expensive way to do it
Three plans
Pay for the year and two months are on us. Cancel any time from your account.
Supporter Access
$15 / month
A members-only mini pack every month
Join Supporter monthly- 20% off every Kara pack and everything else in the shop
- Three Supporter-only images a month in your dashboard
- onlinelad Rewards points on everything you buy
Collector Access
$35 / month
$51.75 on your rewards card every month
Join Collector monthly- Enough credit each month to take a $50 pack and have change
- 30% off the shop, on top of the credit
- The release calendar, so you know what Kara is doing next
- Pack extensions at $7.50 an image
Studio Access
$95 / month
$154.75 on your rewards card every month
Join Studio monthly- Around three packs' worth of credit a month
- 40% off the shop, the largest discount offered
- Pack extensions at $5.00 an image, for looks made to your brief
Points are worth $0.05 each and are spent on onlinelad.com, not withdrawn. Full detail on the subscriptions page and in the rewards terms.
Kara Digital Persona Packs
Ready-made sets of Kara to front your brand, your shop or your side project.
Each pack is ten images of one look, supplied on a plain background and again as transparent PNGs, with its own reference code so you can reorder or extend the same set later.
Wear what Kara is wearing
The outfits from the sets, made to order and shipped to you.
Instagram with Kara
A running series on building an account that works without watching it daily.
Instagram with Kara is written for Subscription Access members and shows one of the many ways a onlinelad digital persona earns its keep once it is in your hands. The advice is practical, the examples use Kara, and new pieces are added regularly.
What to actually do with her
Buying the images is the easy part. These are the guides on putting them to work.
About Kara
Kara reads as calm and in control. The styling stays simple, the expressions stay natural, and the poses are shot to be used rather than admired, which is what lets one set survive being cropped into a Reel, a banner and a product mockup in the same week.
She carries clean minimalist looks and bolder statement outfits without the two feeling like different people. A brand can change tone across a campaign and keep the same face at the centre of it, which is difficult to do with a stock library and easy to do here.
Why a persona beats a stock library
Stock photography gives you a different face every time you post. A persona gives you the same one. Kara is shot to a fixed set of rules, so the images you publish this month sit beside the ones you publish next year without looking like two unrelated campaigns, and an audience starts to recognise her the way it would recognise a presenter.
Kara keeps growing
New looks, outfits and image sets join Kara's collection on a rolling basis. That matters more than the size of the library today, because it means the identity you build around her this quarter is one you can keep feeding rather than one you outgrow in six months.
Kara is a fictional digital persona created by onlinelad. She is not based upon, and was not created to represent, any real individual. Every image is made in-house.
Questions people ask about Kara
Is Kara a real person?
No. Kara is a fictional digital persona created by onlinelad. She is not based upon, and was not created to represent, any real individual. That is stated in the footer of every page on the site and in the licence that comes with each pack.
What is inside a Kara pack?
A standard pack is ten high-resolution images of one look, supplied twice: ten on a plain background and the same ten as transparent PNGs, so twenty files in total. Every pack carries its own reference code, such as KARA-013, and the files download the moment your payment clears.
Can I use the images commercially?
Yes. Every pack includes the Standard Digital Image Licence, registered to the email address used at checkout, covering personal and commercial use across websites, social media, advertising and marketing material. Reselling the files themselves as stock imagery is the main thing it does not cover. Extended and exclusive licences are available on request.
Do I need a subscription to buy a pack?
No, packs can be bought outright. Members pay less for the same files: 20 per cent off on Supporter Access, 30 per cent on Collector Access and 40 per cent on Studio Access. Collector and Studio members also receive rewards credit every month that can be spent on packs, and that credit rolls over while the membership stays active.
Will there be more Kara sets?
Yes. New looks are added to her collection regularly rather than arriving as one fixed shoot. Collector and Studio members can see what is coming, and roughly when, on the member release calendar.
Can I commission a look nobody else has?
Yes. Active Collector and Studio members can order pack extensions, charged at $7.50 an image on Collector Access and $5.00 an image on Studio Access. Commissioned and exclusive work is available to everyone by arrangement, so send over the look you have in mind.
If Kara suits you, these might too
The rest of the onlinelad digital persona family.
Take Kara home, or take the lot
Ready when you are
One pack is $50 and it is yours to keep. Collector Access is $35 a month and hands you more credit than the pack costs, every month, for as long as you stay. Either way the licence is the same and the files are in your account within seconds.
Your discount and any rewards credit are applied at the basket. New Kara sets are added to the collection regularly, so it is worth keeping an eye on the release calendar.
Cancel any time. Two months free on annual.